Be S.M.A.R.T. in 2016 to grow generous faith among your church family. Using a “shotgun” approach of scattered messages you hope will hit a target somewhere and cause some in your church to grow in their generosity is proving to be less effective today. Instead, focus on a particular group among church members and create a specific plan to encourage their generosity. Could 2016 be the year to add 10% more pledges from millennials? Or, will it be the year to speak with major donors and grow their giving? Or, will 2016 b e the year you re-engage those who gave 2 years ago but not last year? Keep teaching Biblical stewardship to everyone through sermons and classes, but this year, focus on a specific group and be S.M.A.R.T.
S.M.A.R.T. goals are a tool I use when helping churches and other ministries develop a strategic plan. Use them to create a S.M.A.R.T. Generosity Plan for 2016.
Specific—what singular activity, step or focus could you propose?
Measureable—what will be the measure of success? A percent increase in income? A number increase in pledgers/givers/supporters?
Actionable—what actions will be included to accomplish the step or focus for the year?
Realistic—how is the goal related to the resources available? Is funding needed? Who is involved?
Timed—when will this be accomplished?
Be S.M.A.R.T. about growing generosity in 2016.